The Encoder Company
Our task was to create a brand new website which would generate additional enquiries for a well established company. The marketing plan involved search engine optimisation attracting specific technical product enquiries to the new site. Pages had to be quick to load with optional landing points for traffic from various search criteria. Our client wanted new customers to find this site quickly and within a highly competitive field be driven to make further contact. The client’s own sales office would close the sale.
We had to be better than the many competitors in this established market and to instil confidence in visitors to the site. To match the product we used a clean no-nonsense design with navigation pitched at both novice and specialist visitors.
The original site was launched in 2008 and has generated a dramatic increase in business for our client. We are now expanding the site with additional product pages and design refinements.
http://www.theencodercompany.co.uk
